Without a doubt video, be it animation or film, has become the marketing tool of choice. It is predicted that in 2017, 74% of all web traffic will come from video. Facebook and snapchat have both surpassed 8 billion daily video views, and youtube now has over 1 billion users.What’s more the actual engagement with video is better that other forms of marketing, visuals are processed 60,000 times faster than text which users only read 28% of anyway, and 90% of information that’s transmitted to the brain is visual. Not to mention that video is one of the few mediums that almost guarantees a good ROI. So when you get your marketing budget the only question really should be: animation or film?
As a creative studio these are two of the main services that we offer. They are both incredible tools for our customers to use within their marketing but we know that sometimes it can be tricky to decide which one will be right for the brand. And of course it depends on the company, the target demographic and the objective of the campaign, but weighing up the factors of each one might help you to make the decision:
Film advertising is a classic. Sometimes an audience can relate better to ‘real life’ or a real person on screen as it is generally more emotionally stimulating. Other times you may just need to show and sell a product, particularly for lifestyle brands and aspirational campaigns, film will contextualise the product, it can create a luxury feel and highlight the features of the product.
For certain products, video tutorials and demonstrations can be a great resource for the customer. Behind the scenes videos can also allow the customer to gain insight into the product or brand, this can help people to buy into a product more as they feel more engaged and knowledgable about it.Corporations can also use film as a training method for their employees, it can reduce costs, and reach employees internationally without the message getting diluted.
Film can be cheaper and quicker than animation although not necessarily, depending on the scale of the production and what you want to achieve. Things to consider might be models, music, and location, what is the objective and what is the brand personality?
Some people still associate animation with cartoons and think that it’s just for kids, but adults can be captured by the colour and creativity just as much, and not all animation has to be childlike, it can be imaginative, elegant, technical, explosive, anything you want.This is one of the strengths of animation, there is no limit to location, character or reality.
Animation can also be very expressive and really communicate the spirit of a brand. It can help to explain complex processes so that they are easy to comprehend, put stats into animated info graphics so that people get them straight away, or it can visualise something that isn’t tangible.Animation can also accommodate changes more so than film as it is much easier to change something in an animation than it is to re-film a scene. They also fit in well as part of an integrated campaign, the illustrations can be used to create static content for web or print.
Most animation projects if done properly will take at least 4-8 weeks. Again time and cost will depend on the objectives and if you are doing whiteboard, 2D, 3D or stop motion. If you are looking to have an animation you should consider things like having a voice over and music, the kind of tone and style that fits your brand.
Hopefully you have a better idea now between animation or film. If you are looking for some inspiration check out our show reels:
Of course we are always happy to chat and offer our advice about any projects, we offer a range of services. So get in touch!As always we appreciate any feedback, so let us know was this helpful? What questions do have? leave your comments below.