We started working with Peacocks in 2014 when they set us the challenge of making people say ‘I can’t believe that’s Peacocks!”. Our aim was to make people see the brand and the product as current, stylish and desirable before they thought of it as affordable.
The TV Ad
The combination of the edit and the music gave Peacock’s a new edge that reached out to a wider market and saw their online lingerie sales increase by 300% after the release of the advert.
Houdini Dax – Legs
We created the lingerie advert that was aired on ITV in December 2015, the music featured is a favourite track from local Cardiff Rock band: Houdini Dax.