For the exclusive launch of the Adidas Handball Spezial at Office Shoes, Lab Class was brought in to produce a full-scale campaign — covering everything from pre-production and location scouting to photography, video, and final delivery.

We wanted to create a grounded campaign that aligend with the Adidas Spezial’s legacy and resonated with Office’s streetwear audience.

The city of Manchester played a starring role in the concept. Known for its long standing connection with Adidas, the city became the backdrop for both the campaign and the opening of Office’s new store in the Trafford Centre, where the final content was displayed across in-store digital screens.

We set out to capture a sense of movement, identity, and authenticity — choosing recognisable but underexposed locations around Manchester that would resonate with locals while avoiding the obvious tourist spots. The visuals follow two women moving through the city streets, blending handheld cinematography with long-exposure photography to evoke the rhythm and pulse of urban life.