The direction leaned into contrast — a stripped back monochrome world, cut through with metallic silver and deep red, pulled directly from the Shox colourways.

This was a lighting-driven shoot. Minimal set, reflective panels, controlled environments. Everything built to shape light, push highlights, and create movement across the frame without overcomplicating the space.

We used reflections and glare as part of the image — letting light break, distort and travel across the product and talent. The result is something that feels precise but alive, shifting as the camera moves and the light reacts.

It’s a clean system, but pushed just enough to feel unpredictable.